The advantage of establishing regional brand is to concentrate resources and have the strength to compete with the outside world. Under the encirclement and suppression of big brands, small brands are able to "burn wild fires and produce spring breeze", that is, they pursue regional brand strategy. The big brand is impossible to occupy all the market, at the same time, not in all the markets occupy the dominant position. So that, small and medium companies can have the opportunity to survive in the gap. In addition, the establishment of regional brands is also conducive to the use of resources. We know that the local government will always take care of the local enterprises, and many enterprises have reached a certain scale. Although they are still "little brothers" in the country, they are "big men" in the local area, and can get all kinds of preferential and support. So, our company will try our best establish our regional brand.